UX Laws and Principles

An overview of the UX Laws and Principles

Implementing these laws will improve the user experience

Hick's Law
The more choices presented to a user, the more time the user needs to reach a decision.
Fitt's Law
The time it takes a user to move the pointer to a target. Smaller the target, longer it takes the user to reach it.
Pareto Principle
80% of results are produced by 20% of causes. Focus on the areas that will produce max effect on users.
Occam's Razor
The simplest solution is almost always the best. Simplicity is better than complexity.
Jakob's Law
Users spend most of their time on other sites. They want yours to work the same way due to familiarity.
Peak-End Rule
This a heuristic rule in which people judge an experience largely based on how they felt at its peak.
Doherty Threshold
The idea that a user's experience is more positive after the system feedback time drops below 400ms.
Law of Proximity
We perceive that elements that are close to each other are perceived to be related.
Miller's Law
Most adults can store between 5 and 9 items in their short-term memory.
Zeigarnik Effect
A psycological tendency to remember interrupted tasks or events more easily than tasks that have been completed.
The Isolation Effect
The idea that similar objects are present, the one that differs from the rest is most likely to be remembered!
Aesthetic Usability Effect
The idea that the more aesthetically pleasing an interface is, the easier it'll be to use