Language and Tone
Language has a big role to play in UX designing
Helps define brand image and relationship with the user
Do's
Research the company's brand and image
Choose when to be serious and when to be funny
Consider business and user needs in decision making
Don'ts
Don't blame the user for errors in messages
Don't forget to check spelling and grammar
Don't hesitate to change the tone if the messages need it!
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TIP: In the second message, the responsibility was not deflected or pushed onto the user. When an error occurs, this can affect the users emotional state. Be direct, honest but not overly sarcastic and never assign blame. Be inclusive and guide the user to possible next steps.